似乎很难想象还会有公司拒绝客户的订货，但在某些情况下是不得不拒绝的。比如由于买方的错误导致订单信息模糊，或者买方信用不好，或者是无货可供，或者是卖方不生产客户要求的商品，或者要求的产品生产销售违反卖方所在地的法规，或者供货将无利可图。这些都会导致拒绝订货。

当决定拒绝买方的订单时，一定得注意在拒绝的同时还要做到维护双方的贸易关系和让对方谅解不能供货的原因。

写这类拒信通常要遵循以下几个原则：

1.Delayedopening-findapositiveopeningthatwillplacethemessageinitscorrectcommnicationcontext.

2.Explanation-explainclearlytothereaderthebenefitsassociatedwithyorbsinesssystem.

3.Resale-incledthesamekindofresalematerialasyowoldinrefsingareqestforafavor,whichwillhelpretainyorreadersinterestinyorprodctsorservices.

4.Positiveclose-endtheletterbytellingthereaderexactlywhattodoandwheretogotocompletetheprchase.

下面是一封拒绝供货信，理由是订货量过小、无利可得：

DearMr.Lockett

Itisagreatpleasretoreceiveyorfirstorderfor60dozen#889Pandatoys.Weareeagertohaveyornameincldedintothelistoforloyalcstomers.

Inanefforttominimizeshippingandofficecosts,wehaveestablishedUS$8,900astheminimmaccontforeveryorder.Thesavingsthatresltfromthisreglationarepassedontoorcstomers.Wearesendingyoacopyoforcrrentcatalognderseparatecover.Whenyogothroghthedetails,wearesrethatyowillfindmanycost-savingitemswhichsellfastinyorlocalmarkets.

ProvidedthatyospplementyororiginalordersothattheminimmfigreisUS$8,900,wewillbedelightedtoprocessitimmediatelyandshipitasreqired.

Lookingforwardtoyorfavorablereply.

Sincerely